Company News

Max Factor Signs Gwyneth Paltrow

Oscar Winner agrees to six-month deal.

Academy Award winner Gwyneth Paltrow is the new face of Max Factor. Her six month campaign breaks in November. According to Women’s Wear Daily,Paltrow will model looks created by the brand’s makeup artists to reflect the different aspects of her life.


This summer, Paltrow signed an agreement to hawk Hugo Boss’ new women’s fragrance, Boss Nuit Pour Femme.Both Max Factor and Hugo Boss are owned by Procter & Gamble.


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